Free PR for Your Business is Easier Than You Think

While the value of a properly integrated campaign by a PR agency can’t be impressed upon enough for promoting your business, I know that this isn’t always feasible. Cost restrictions, bad timing, juggling between PR, marketing or advertising – all good reasons why a PR campaign isn’t high on your business agenda. Cost, in particular, [...]

Why There’s Still Hope for the PR Industry

I read a great blog post at InternshipRatings.com the other day. In it, Beth Settje talked about how it was important for PR interns to remain true to themselves when they leave the learning environment and move into the real business world. Key to Beth’s article was walking away from (or not even interning at) [...]

MeeID Offers Easy Online Identity

New web app MeeID is still in Beta, but already it’s becoming popular with social media aficionado’s everywhere (me included).
Simply put, MeeID gives you 10 lines of text to link to, as well as a picture of yourself, to give you a short and sweet online ID. Your text can link to your homepage, Facebook, [...]

Using a Social Media Press Release Effectively

There’s been a lot of talk recently about social media press releases. Surprisingly, most of it’s come from the public relations industry, with both supporters and detractors of the format coming to verbal blows over its usefulness. Personally, I find this surprising since, when used properly, a social media press release is an excellent and [...]