When it comes to bad PR, the BackUp Shotgun Rack manufacturers take the gold medal. While any business has the right to advertise their products how they see fit, to use the pain and suffering of a family in shock is just downright immoral and disgusting. Yet this is exactly what the makers of the [...]
Entries from October 2008
October 25, 2008
Too Many Cooks Spoil the Business Broth
There’s an old saying that too many cooks spoil the broth. This is equally true for businesses, particularly smaller ones. While it’s essential to grow to continue early success, it’s also important to keep realistic with your aims.
Whether it’s launching new products, starting a PR/marketing/advertising campaign or adding sections to your website, taking on too [...]
October 21, 2008
Always Monitor Your Online Presence
If there’s one area where the Internet has made a huge difference in our everyday lives, it’s with the amount of information that is now freely available to and about us. Just type some keyword phrases into Google and you can be privy to almost everything that’s ever been written about a person or company. [...]
October 15, 2008
Why Press Release PR is Supporting Blog Action Day 2008
Instead of writing about why Blog Action Day 2008 is so important, I’m going to let some figures speak for me:
26,500 children died today from poverty related causes
1.4 billion people live below the World Bank’s poverty line of $1.25 per day living costs
3 billion people live on less than $2.50 per day
80% of humanity lives [...]
