Entries from July 2008

July 31, 2008

SEO and PR – Time to Grow Up

Search engine optimization, or SEO, is the new PR. And vice versa. At least, I happen to think so. After all, both are after the same end result – a targeted audience. Web traffic is the target audience for SEO, while PR aims to get pretty much any kind of traffic, depending on the medium.
Yet [...]

July 29, 2008

Press Release PR Newsletter

If you’re someone that prefers to be kept up-to-date with news and offers via company newsletters, you’ll be pleased to know that Press Release PR now has a subscription option for this very method.
A double opt-in subscription ensures that you won’t be spammed and you will only receive news from Press Release PR. Your email [...]

July 28, 2008

Press Release PR Presenting at the 2008 TIMA Show in Toronto

I’m a big supporter of indie music so the Toronto Independent Music Awards are therefore something I support wholeheartedly. Founded by a remarkable person, Daniela Oliva, TIMA 2008 sees the awards enjoy their 4th successful year.
Taking place at the renowned Phoenix Theater in downtown Toronto this Thursday evening – July 31st – I’m proud to [...]

July 28, 2008

The Power of Invisible PR

While the term “invisible PR” may sound a little misleading or confusing, and it’s probably not one of the more common terms around, for this particular post it seems an apt description. Hopefully as you read on it’ll become a little clearer when I mention invisible PR.
Without naming names, in a previous life I wrote [...]

July 24, 2008

Yes, a Press Release WILL Increase your Web Traffic

I read an interesting – for interesting, read ill-informed – article at leading article directory GoArticles.com today. Entitled “What is Press Release” (sic), it basically trashed the idea of a press release’s ability to increase traffic to your website. Not only that, but it did this by stating some of the worst examples of incorrect [...]