Search engine optimization, or SEO, is the new PR. And vice versa. At least, I happen to think so. After all, both are after the same end result – a targeted audience. Web traffic is the target audience for SEO, while PR aims to get pretty much any kind of traffic, depending on the medium.
Yet [...]
Entries from July 2008
July 31, 2008
SEO and PR – Time to Grow Up
July 28, 2008
Press Release PR Presenting at the 2008 TIMA Show in Toronto
I’m a big supporter of indie music so the Toronto Independent Music Awards are therefore something I support wholeheartedly. Founded by a remarkable person, Daniela Oliva, TIMA 2008 sees the awards enjoy their 4th successful year.
Taking place at the renowned Phoenix Theater in downtown Toronto this Thursday evening – July 31st – I’m proud to [...]
July 28, 2008
The Power of Invisible PR
While the term “invisible PR” may sound a little misleading or confusing, and it’s probably not one of the more common terms around, for this particular post it seems an apt description. Hopefully as you read on it’ll become a little clearer when I mention invisible PR.
Without naming names, in a previous life I wrote [...]



